Fling is a fix for fast fashion
Fling, a Leeds-based in-store fashion rental service, is transforming sustainable fashion by making rentals accessible, affordable, and risk-free. Founded by Chloé Mead in September 2024, Fling addresses common challenges of online rentals — uncertain fit, shipping costs, and inflexible rental terms — offering a personal in-store experience instead. Women can book appointments to try, style, and rent pieces that fit perfectly, with rentals available from just one day, ideal for brides, wedding guests, or mothers-of-the-bride and -groom. Fling also empowers local women, its 'Lenders', to profit from their gently loved wardrobe pieces, keeping fashion in circulation while reducing environmental impact. By combining ethical fashion with a boutique experience, Fling is redefining how women shop sustainably in Yorkshire.