Bridal fashion news and inspiration

Lisa Illis, head of womenswear design at M&S explores modern tailoring

This year, bridal fashion has officially entered a new era with more women swapping traditional wedding gowns for modern tailoring, thanks to Dua Lipa. Before their much-covered three-day ceremony in Palermo, Sicily, singer, Dua Lipa and actor, Callum Turner tied the knot earlier this year at a legal ceremony at London's Old Marylebone Town Hall and it's safe to say her choice of a fitted midi skirt and suit jacket has massively influenced bridal style. In the last year alone, UK women's fashion retailer M&S reports worldwide Google searches for women's wedding suits have skyrocketed by 1243%*. In response, Lisa Illis, head of womenswear design at M&S has provided her top picks for brides looking to explore modern tailoring.

Andrea Hawkes Launches Ever After - A Luxury Wedding Dress Repurposing Service

Contemporary British bridal designer Andrea Hawkes launches Ever After on 31st July 2026, a luxury wedding dress repurposing service that transforms treasured bridal gowns into beautifully reimagined pieces designed to be worn for years to come. Created in response to growing demand for more sustainable and meaningful fashion choices, Ever After combines expert alterations, couture craftsmanship, specialist fabric dyeing and Andrea Hawkes' renowned bridal expertise to give wedding dresses a new life beyond the aisle. Designed for brides who want to continue enjoying one of the most significant garments they will ever own, transforming wedding dresses for future occasions, from attending weddings as a guest and black-tie events to milestone birthdays and vow renewals - ensuring cherished gowns can be worn and celebrated time and again.

Sumissura launches a new 3D Digital Body Profile

Made-to-measure fashion just got smarter and more personal and fun! Sumissura, the online tailoring pioneer, introduces a groundbreaking approach that merges sartorial heritage with cutting-edge technology to redefine custom fashion online. The new generation of digital tools is changing how we shop for custom garments online by merging data, design, and human individuality. By entering just three data points, users can instantly generate accurate personal measurements. The new AI predicts measurements from height, weight and age and customers can review, adjust, and confirm these measurements. This chart is saved in their Sumissura profile, enabling faster and more accurate future orders without the need for manual measuring.

Founder of Lulu & Boo gives advice on picking and styling big-day jewellery

Corinne Whillock, founder of sustainable and ethical brand Lulu & Boo offers expert advice on choosing and styling wedding jewellery this summer. She tells us, "Jewellery should complement the dress, not compete with it. It's about enhancing the silhouette and drawing attention to the bride, not overpowering the look." Corinne adds, "The key is balance. If your dress has a detailed neckline, opt for more refined earrings or skip the necklace altogether. Simpler gowns allow you to be more expressive with statement jewellery like drop pearls." Corinne also offers this advice, "Unlike the dress, bridal jewellery is often worn long after the wedding day. It becomes a keepsake. So choose something you would see yourself wearing again."

Durango unveils matching Mummy & Me western boots perfect for weddings

Western boot brand Durango has unveiled matching Mummy & Me western boots that are perfect for summer weddings. They are from the brand's first-ever children's collection launched in the UK this month. With western style continuing to trend this season, especially with Taylor Swift's upcoming wedding to Travis Kelce, Durango is introducing the Shyloh style in a honey brown/metallic peach colour for mums and little ones. Available to purchase online, the women's Shyloh Western Boot combines classic cowboy styling with all-day comfort, pairing effortlessly with dresses and denim while the new Shyloh Kids collection that arrived this June brings the same western-inspired detailing to younger wearers in a practical, adventure-ready design.

ROSA CLARÁ PAYS TRIBUTE TO GAUDÍ WITH ITS NEW FASHION FILM BRIDE BY NATURE

To mark the celebration of the Year of Gaudí, ROSA CLARÁ presents Bride by Nature, a fashion film that pays tribute to the incomparable Catalan architect through a visual universe where nature, architecture, and fashion come together in perfect harmony. The film is built around a simple yet powerful idea: both Antoni Gaudí and Rosa Clará have found a constant source of inspiration in nature. The organic forms, fluid movements, and pursuit of timeless beauty that define Gaudí's work are reflected in the brand's haute couture creations. Throughout the fashion film, the gowns become part of a visual journey that draws parallels between Rosa Clará's designs and some of the principles that shaped Gaudí's creative language.

Introducing the new River Island x Molly Smith edit

Introducing the new River Island x Molly Smith Hen Do Edit, a one-stop shop for fashionable hen celebrations this summer. Love Island star Molly has channelled her polished glamorous look into a collection filled with chic white and creamy neutral pieces complete with textured finishes and statement tassels. These dresses, tops, skirts, jumpsuits and jackets are ready for pre-wedding celebrations, rooftop cocktails, beachside bars, or simply showing off your end-of-holiday glow! They are also ideal for mini-moons and honeymoons, both in the UK and far away. Highlights from the collection include the cream mirror embroidered jacket, £79, the cream butterfly embroidered tassel maxi dress, £120, and the cream crochet knit shorts, £29.

The Dayjama Trend: Derek Roses' multi-tasking hero for honeymoon packing

As holiday and honeymoon season approaches, the ultimate packing dilemma returns: how to curate a versatile vacation wardrobe without overloading the luggage allowance. Luxury British lifestyle brand Derek Rose proves that a short pyjama set is the ultimate summer style hack; transitioning seamlessly from effortless daytime chic to a restful night's sleep. From al fresco mornings to daytime excursions and a peaceful night's sleep, the 'dayjama' trend means that these versatile coords are redefining holiday dressing. Ideal for those who refuse to compromise on either comfort or style, Derek Rose's short sets for men and women have been meticulously designed with tailored cuts, elegant piping, and sophisticated prints.

Jones Bootmaker launches a Capsule Bridal Collection

Jones Bootmaker launches a His & Hers: Capsule Bridal Collection perfect for all members of the bridal party. As the busy wedding season begins, an unforgettable walk down the aisle deserves a special shoe, expertly crafted to combine elegance, comfort and timeless style. Bridal shoes and bags include 'something blue' styles, sparkly choices, and luxury leather men's shoes with prices for ladies shoes starting from £89; bags from £59 and men's shoes from £110. Established in 1857, Jones Bootmaker has been a trusted source of high-quality footwear for more than 160 years. Founded by Alfred and Emma Jones in Bayswater, London, the brand's rich heritage is still celebrated today. Combining timeless style with quality craftmanship, Jones footwear is designed to stand the test of time.

Put your best foot forward wearing the Deichmann Wedding Edition 2026

Step into celebration in style this season with Deichmann's new collection of wedding shoes, designed to suit every moment and role at the wedding. Whether you're a bride-to-be searching for stylish, timeless shoes or a part of the bridal party wanting coordinated sophistication, The Wedding Edition 2026 offers something for everybody. From statement heels featuring crystal embellishments, gold trims and oversized bows, to chic flats that offer guaranteed comfort, the stunning selection also includes party-perfect handbags that add elegance to any look. These bags and shoes are also great for guests looking for the final finishing touches for their big-day outfits.

House of Sunny channels seaside nostalgia for latest SS26 'Coastal' drop perfect for honeymoons

There's something enduring about the British seaside. The salt in the air, the faded charm of ice cream vans, stripey deckchairs lining the promenade. It's a special kind of nostalgia and House of Sunny is diving in headfirst for SS26 with its latest drop 'Coastal'. Drawing on pretty harbour towns and traditional seaside wardrobes, the collection reworks familiar coastal cues into something modern and considered. Stripes reminiscent of vintage deckchairs run throughout, while a palette of washed mints, butter yellows and soft sky blues mirrors the slightly sun-faded tones of British summers. At the centre is the brand's iconic 'Tripper' cardigan, reimagined via a new in-house print that chimes with the same nostalgic references.

Astrid & Miyu unveils its new bridal collection: timeless, modern, and made for every moment

Jewellery brand Astrid & Miyu has unveiled its new Bridal Collection, a contemporary jewellery edit designed to accompany brides through every stage of their wedding celebrations - from hen parties to honeymoons and beyond. Blending modern styling with timeless elegance, the collection introduces a series of statement pieces created to transition effortlessly from ceremony to after-party dressing. Among the standout launches is the new Ripple collection, featuring sculptural necklaces, bracelets, rings and earrings designed to bring a bold, fashion-led edge to bridal styling.

Phase Eight uneils Chelsea Flower Show edit

Designed for every event on the spring and summer calendar, Phase Eight's Chelsea Flower Show edit captures the beauty of the season through flowing silhouettes and hand-painted florals, created in-house at the London studio. With RHS Chelsea Flower Show taking place in London from 19th - 23rd May 2026, this stunning collection from occasion wear experts Phase Eight is Inspired by English gardens in full bloom. The collection blends femininity with modern occasion dressing and is ideal for weddings, the races, garden parties and those visiting the iconic RHS Chelsea Flower Show that takes place on the banks of the River Thames.

Chelsea Peers' new SS26 Bridal Collection.

Chelsea Peers invites brides to slip into something beautiful for the night before, the morning of, and every meaningful moment in between. The bridal pyjamas, crafted in elegant ivory satin, are finished with delicate eyelash lace or timeless jacquard stripes. Perfect for those picture-perfect getting-ready moments. The collection also includes matching bridesmaids' pyjamas in soft pastel tones and rich seasonal shades. For a lighter option, breathable modal sets offer a soft, comfortable feel without compromising on style.

The 5 bridal

As the 2026 wedding season begins, we're seeing a huge change in how brides shop for wedding rings. Instead of choosing just one traditional band, many are now creating what we call 'The Meaningful Stack' - brides are turning to TikTok and Pinterest to create "living timelines" with their rings. Abbott Lyon's take: "Today's bridal collection is like a living keepsake: it might begin with an engagement ring, then include a textured wedding band, an eternity ring to celebrate the first anniversary, or a birthstone ring after welcoming a child."

Monica Vinader Introduces the MV Siren Diamond Collection, Marking a New Era of Modern Milestones

Monica Vinader has unveiled the MV Siren Diamond Collection, introducing the brand's first original, trademarked diamond cut. Two years in development, the MV SirenTM Diamond reflects Monica Vinader's distinctive contemporary design language, combined with technical expertise and responsible craftsmanship. A one-of-a-kind diamond, sustainably lab-grown and custom-cut in the iconic asymmetric MV SirenTM silhouette, it features 64 precision-cut facets to maximise brilliance. At the heart of the collection is the hero MV SirenTM Diamond Ring, showcasing the SirenTM silhouette - one of Monica Vinader's most recognisable design signatures, in a proprietary diamond cut. Designed as a contemporary alternative to the traditional solitaire and positioned to celebrate both engagements and modern milestones, it marks the company's first foray into the engagement category.

The Nike Swim SS26 Collection launches with styles perfect for honeymoons

The new women's Nike Swim collection has been unveiled, designed for water lovers. Nike Swim is harnessing the unique feeling that only water has the power to give - the focus, the joy, the escape. Whether that's laps in the pool, warm ocean swims or refreshing open water dips. paddleboarding, wild swimming or cold plunges. This new collection has been created to help women embrace their confidence in the water and stay in their flow state. Sporty cuts, bold and on-trend colours and silhouettes that allow some fun and self expression - and enable people to be in their element.

Cavani sees a growing trend for professional suit tailoring

Even men with a keen eye for fashion get things wrong when it comes to choosing a suit. Despite being a wardrobe staple, many don't know how to select a well-fitted suit which is essential for a wedding. New research from men's suit styling experts, Cavani, used metrics obtained from Google Ads Keyword Planner to highlight the most common reasons for making a wrong choice. Approximately 5,400 average monthly searches were recorded for the term 'suit tailor near me,' highlighting a large knowledge gap and a growing need for professional dress advice. Similarly, an average of almost 600 monthly searches for the term 'suit sizing chart' suggests men are unsure about their precise suit measurements and may end up with something that doesn't fit.

The Promise Co redefines the traditional promise ring

The Promise Co. is a British jewellery brand blending meaning, design and rapid organic growth. Its mission is simple but powerful: to redefine the traditional promise ring for modern life - transforming it from a forgotten tradition into something emotionally resonant, wearable, and deeply personal. Every piece is your own 'wearable story' - a physical reminder of the commitments we make: to ourselves, to others, and to moments that matter.  The Promise Co. is not just building a brand. They're building a movement - one rooted in real stories, personal meaning, and the belief that something small can hold something enormous.

Curvy Kate unveils spring lingerie that celebrates curves

With spring finally here, Curvy Kate is bringing a touch of flirtatious pastel charm to lingerie drawers with the Lightstyle Scallop plunge bra. Designed for D+ cup wearers, it combines comfort, support, and a playful nod to feminine fashion moments, from soft blooms to the romance of shows like Bridgerton 'The Lightstyle Scallop has really struck a chord with our customers,' says Milly Major, senior technical design manager at Curvy Kate. 'The soft pastels and scalloped edging feel perfect for spring, and we're seeing a real return to more romantic, playful lingerie. Our community is loving it, pretty, light, and still giving the support D+ customers expect from Curvy Kate. That's why it's taken off so quickly.'