Bridal fashion news and inspiration

Gok Wan joins forces with Pour Moi for Own Your Confidence Campaign

The Style Guru, television presenter and star of How To Look Good Naked, Gok Wan, is joining forces with Pour Moi on the continuation of their Own Your Confidence campaign. The collaboration aims to inspire women to embrace their confidence through the transformative power of comfortable, luxurious, and beautiful underwear. From seeking the perfect lingerie set to showcasing your lingerie as outerwear, Pour Moi and Gok have the solution to help women feel their most confident selves. As part of the collaboration, Gok will guide women in discovering their perfect fit, ultimate comfort, and unwavering confidence through a series of engaging videos. The series will explore themes including confidence-boosting tips, bra hacks, Christmas party looks and much more.

Raishma Partners with Breast Cancer Now for Fashion Fundraiser

British women's wear and bridal brand Raishma has announced a year-long collaboration with Breast Cancer Now launched with a photoshoot with pop singer Michelle Heaton. Raishma has partnered with the charity to donate 10 per cent of sales from a specially curated collection, which includes day and evening wear. The fundraiser, which will run for 12 months, aims to raise £10,000 for Breast Cancer Now. It was launched with a shoot featuring pop singer and television celebrity, Michelle Heaton. Joining Michelle for the photoshoot by international photographer Sanjay Jogia were five women from around the UK, aged between 34 and 71, all affected by breast cancer.

Merci Maman unveil the Pink Collection for Breast Cancer Awareness Month

Merci Maman, the personalised jewellery brand, is proud to announce its collaboration with Breast Cancer Now, in honour of Breast Cancer Awareness Month. As part of this initiative, Merci Maman has created two stunning pendants, each designed to inspire hope, raise awareness, and contribute to the ongoing fight against breast cancer. The two pendants symbolise strength, resilience, and unity. They are crafted using the finest materials, including 18-carat gold-plated and sterling silver with gemstones, reflecting the brand's commitment to both style and substance. Each pendant carries a distinct design, representing the diverse journeys and experiences of breast cancer survivors and their supporters.

Bridal designer Sabina Motasem wins Marie Claire Award

Bridal designer Sabina Motasem wins the 2023 Marie Claire Sustainability Award for the second year in a row. Sabina Motasem, who founded the label in 2006 says, "To say we are completely blown away is an understatement. We're on a mission to prove beautiful design AND regenerative sustainability can seamlessly go together." Sabina has continued to make workwear tops for Smartworks from silky off-cuts and now transforming more waste fabrics into baby clothes for a refugee charity called AFRIL to further reduce the brands carbon footprint and have zero waste. And that's not all – all plastic zips have been removed, care labels are made with GOTS-certified (organic) materials and dress covers are now beautifully home-made with no zips. All old samples get regularly donated to ethical bridal outlet, Brides Do Good too.

Georgia May Jagger fronts new campaign for Cutler and Gross

Launching at the end of this month, British luxury eyewear brand Cutler and Gross and British Rock 'n' Roll jewellers, The Great Frog, joined forces to launch their second exclusive eyewear collection. British-American Model, Georgia May Jagger – daughter of Mick Jagger and supermodel, Jerry Hall - fronts the Cutler Campaign, encapsulating the duality of rock and regality that underpins the collection. Shot by British photographer, Gavin Bond at Shotover House in Oxfordshire, the campaign leads the viewer behind closed doors, unlocking the veiled world of Rock Royalty, where heirloom artefacts sit alongside biker leathers and silver chains. The exclusive collection comprises eight sunglasses and five opticals. Each frame is sculpted by hand in Italy and spliced with The Great Frog's Sterling Silver iconography: Dagger, Love and Death, Soaring Eagle, Bones Link, and Lucky Diamond.

John Lewis announces 20 new fashion brands

John Lewis plans to turbocharge its fashion offer to be the leading high street name for mid-premium clothing, perfect for wedding guest outfits and honeymoon attire. John Lewis is aiming to become the high street and online destination for customers buying contemporary fashion by bringing in additional cutting-edge designers to its branded offer. The move is part of their strategy to increase the frequency of fashion spend and build its growing market share with a younger demographic - particularly among 30 and 40-year-olds. It builds on the strong fashion sales during the last financial year and demonstrates our ambition to dominate the mid-premium market.

Pandora launches Games of Thrones Collection

Pandora is launching a jewellery collection inspired by HBO's Game of Thrones in collaboration with Warner Bros. Discovery Global Consumer Products. The Game of Thrones x Pandora collaboration brings to life the series' famed world through 12 designs. Each piece is connected to a story or character and explores themes from across the series, such as the Game of Thrones X Pandora Dragon Egg charm that represents the beginning of the dragon story that runs through the entire narrative of the show. Pandora's craftspeople have used techniques such as laser soldering to create striking contrasts on 14k gold-plated pieces, and oxidisation to add depth and darkness to sterling silver designs, reflecting the tales, textures and landscapes of Game of Thrones.

Jessica Flinn Fine Jewellery collaborates with Zebedee Model Management

Jessica Flinn Fine Jewellery collaborates with Zebedee Model Management on this new photoshoot that fills the void in diverse representation. Adorned with exquisite gemstone rings designed and crafted by Jessica Flinn Fine Jewellery, the models confidently showcase their unique and beautiful visual distinctions. The initiative is all about self-love and flaunting what makes you unique. Creative designer Jessie, from Jessica Flinn Fine Jewellery, says, "We didn't just want to create pretty pictures, we wanted to show that beauty isn't a mould; it's what makes you, well, you. Our rings shine brighter when paired with individuality." The project is a definite, lively, and vivid declaration of Jessica Flinn Fine Jewellery's dedication to championing diversity and inclusion. By celebrating individuality, inclusivity, and self-love, the brand is shaping a new narrative.

Pandora unveils new Oxford Street store and lab-grown diamonds

The world's largest jewellery brand, Pandora has unveiled its new store on London's iconic Oxford Street. Pandora UK ambassador – multi-award winning TV and BBC Radio 1 presenter - Vick Hope opened the store, which is Pandora's third and biggest along the bustling Oxford Street shopping district. Conveniently located opposite Tottenham Court Station's Elizabeth Line entrance, the store has a fresh and modern aesthetic that has been designed to immerse visitors in the world of Pandora's world of charms, bracelets, rings, earrings, and necklaces. The spacious layout and thoughtfully curated displays showcase Pandora's latest designs - including a dedicated space for its lab-grown diamond collections, as well as classic favourites such as Pandora Moments and Pandora Timeless. The store will also offer jewellery engraving for personalisation on a wide selection of pieces across its collections.

River Island's director of design shares wedding guest outfit trends

Sian Ryan, the director of design at River Island, shares advice on dressing for weddings all season long. "Before deciding on my wedding guest look, I always consider the dress code - hopefully, this is stated on the invitation, but if not, the design of the invite and choice of venue can give clues about the general vibe of the wedding. I love browsing the likes of Vogue, Who What Wear and Instagram for inspiration," says Sian. "Whether you like to go all out with vibrant brights or you opt for softer pastel shades, Autumn is the perfect time to experiment with colour. We're expecting yellow in rich mango tones to be a big hit! If such a bold colour is too much of a commitment then consider more muted shades.

STEP ONE launches new women’s ribbed seam-free underwear

STEP ONE Australian underwear brand is excited to reveal its new women's ribbed, seam-free underwear perfect for honeymoons and mini-moons! It's also ideal for lounging around at home or working out at the gym. The ultra-comfy and eco-friendly underwear is crafted with the utmost care from a blend of high-quality materials, made from super-soft bamboo viscose, polyamide and spandex. Combining the best of nature and technology to deliver an unparalleled wearing experience. STEP ONE's new stylish ribbed seam-free briefs come in three styles - thong, bikini brief and full brief, with a choice of five colour ways - Espresso-tini, Pina Colada, Rose, Sparkling Bubbles and Blue Lagoon.

Freemans launch Wedding Shop with Britain's best value bridal dress for £58

Brides facing the cost of a wedding crisis can now say yes to a dress for under £60 thanks to digital department store Freemans. The sleeveless, full-length lace gown with delicate cut-out front detailing costs just £58 and is exclusively available from the Bonprix value range at the digital department store Freemans.com. The dress is part of the retailer's newly launched Wedding Shop and includes more than 800 options for that special day with a number of other bridal choices, complimented with bridesmaid dresses from just £45 to £80 and grooms and groomsmen's suits from just £100. The brand has even considered mothers-of-the-bride with more than 100 looks starting from a purse-friendly £45.

Rewritten bridesmaids' dress brand unveils biggest ever sale

Modern bridesmaids' dress brand Rewritten has just launched a HUGE Summer sale with bridesmaids' dresses starting at £30 in a variety of fashionable colours - once they're gone, they're gone! Styles include the Florence waterfall dress in rose pink, now £112; the Mykonos dress in forest green, now just £91 and the stylish Berlin dress in Marine, now a purse-friendly £40!

Ernest Jones launches new traceable Origin collection

With decades of diamond experience and knowledge of quality and craftsmanship; the UK's favourite high-street jeweller, Ernest Jones has launched its exclusive new traceable collection; Origin by Ernest Jones. With fully traceable, responsibly sourced natural diamonds hand-crafted in recycled platinum or 18-carat gold made with renewable energy, it's set to lead the way in trust and transparency. Like all Ernest Jones diamonds, each one in this collection is conflict-free and responsibly sourced.

Love the Sales reveals summer fashion for country-inspired weddings

Countryside weddings are more popular than ever, especially with the UK summers getting hotter and longer each year. Whether they're set in an open field, a converted barn, or even family-owned gardens, it's easy to see why so many couples are now choosing outdoor wedding venues. August is the most popular month for weddings and sees more weddings take place than any other month throughout the year. Google searches for 'wedding guest outfits' peak on August 16th every year. Google search demand for the term 'countryside weddings' has also increased 11% over the past year, whilst demand for the perfect 'outdoor wedding' has seen a 34% increase over the last 30 days in comparison to last year. As we enter the most popular wedding month of the year, this figure is expected to rise significantly.

New Barbie movie inspires pink to be the third most popular colour to wear to a wedding

A new study shows the most searched-for wedding guest dress colours to wear to a summer celebration. It was conducted by fabric experts Dalston Mill Fabrics where the team analysed Google Trends data with more than 8,995 search terms relating to different colours and styles of dresses to wear to a wedding. It seems that the new Barbie movie has inspired many, with pink being number three on the list.

Club L London's summer tailoring and occasion wear suits every occasion

Club L London means business this summer with perfectly tailored picks ideal for a wedding. Timeless styles combined with sexy silhouettes include carefully crafted, concealed boning, structured bodices and sharp necklines designed to suit any figure. The fashionable brand has also just unveiled its La Vie En Rose range of elegant occasionwear. Draped midi dresses in the softest luxury crepes are perfect for garden gatherings whilst satin slips, jersey jumpsuits and frilly minis will be go-tos for wedding guests. Romantic ruffles and corsage accents adorn the pieces for those looking for that something extra special.

Online wedding fashion destination SilkFred reveals trends for bridesmaids

The online wedding fashion destination SilkFred reveals why a multiway bridesmaid dress is proving popular this season after the platform has reported a 225% increase in searches for 'multiway bridesmaid dress' in the last 30 days. SilkFred's head stylist Megan Watkins tells us, "One of the main pros of multiway bridesmaid dresses is their ability to be worn in various styles, meaning each of your bridesmaids can feel their best. They can experiment with different necklines, sleeve styles, and draping techniques to find the most flattering look for their unique features." Megan continues, "A huge plus to multiway dresses is their re-wearability - making them a more eco-friendly option as well. Bridesmaids can style their multiway dresses differently for future events such as parties, formal events, or even other weddings. This versatility not only adds sustainability value to the dress, but it also makes it a practical investment for bridesmaids."

River Island shares wedding guest outfit trends for 2023

Summer marks the start of wedding season and, more importantly, it's a great excuse to get dressed up with family and friends. In May 2023, views of the River Island wedding guest outfit page increased by 85% from the previous month. Here, Sian Ryan, director of design at River Island shares her advice on dressing for weddings all summer long. She tells us, "Before deciding on my wedding guest look I always consider the dress code - hopefully this is stated on the invitation, but if not, the design of the invite and choice of venue can give you some clues about the general vibe of the wedding. To get into the mood I love browsing the pages of Vogue; Who What Wear and Instagram for inspiration."

Royal Ascot 2023 must-haves for every dress code

The UK's most famous racing meet-up Royal Ascot is upon us. Whilst Royal Ascot is mainly about the horses, this week-long event is just as much about fashion. The timeless event has a strict dress code with rules varying depending on which enclosure you are watching the races from. Leading fashion sales website Love The Sales has compiled some dress code-appropriate pieces that are perfect for this year's event.