Guest fashion made easy with Hey Savi AI-powered fashion app

Spotted a dress on Instagram, or the perfect top that you can't stop thinking about? Often, you find yourself endless scrolling, with sponsored search results and sold-out sizes and somehow still not finding the garment you actually wanted. Hey Savi is here to change that.

Recently launched, the new AI-powered fashion search app is helping women instantly turn screenshots, photos and fashion inspiration into personalised, shoppable results - all tailored to their size, style and budget. Users upload a screenshot, snap a photo or type they're looking for, before searching across more than 10,000 brands and retailers to surface relevant results in just seconds. It's perfect if you're shopping for a wedding-ready outfit this season.

This isn't just another shopping app. Hey Savi was built to challenge the way fashion search and discovery works online today. Because for too long, women have been shown the same products, the same trends and the same sponsored brands on repeat — regardless of whether they actually suit their style, body, budget or life. Instead of pushing paid results, Hey Savi uses agentic AI technology to help women discover fashion that feels genuinely personal to them. Its brand approach means you could discover an independent boutique you'd never have found otherwise, an emerging label no algorithm ever showed you or an affordable alternative to the designer dress you saved to your camera roll three months ago.

From high-street favourites and small UK boutiques to premium and designer brands, Hey Savi opens up fashion discovery in a way that feels more individual, more original and far less frustrating. "Women discover fashion everywhere now," says Sarah Daniel, co-founder of Hey Savi (pictured). "Through screenshots, TikTok, friends, TV, Instagram and even people walking down the street. But actually finding those pieces online is still so difficult. We wanted to create something that works with the way women already shop and think. Hey Savi makes fashion discovery feel inspiring again, instead of overwhelming and unoriginal."

While AI is rapidly changing the fashion industry, the founders say Hey Savi is using it differently. This isn't about telling women what to wear. It's simply about helping them discover more of what they already love. "Fashion has become so dominated by sponsored results and repetitive algorithms that everyone ends up being shown the same things," says Vic Peppiatt, co-founder of Hey Savi (pictured). "We wanted to build something that gives women more choice, more individuality and more control over what they discover. Whether your style is high street, designer, vintage-inspired, minimalist or bold, Hey Savi helps widen your fashion world instead of narrowing it."

The co-founders welcome television presenter, stylist and long-time confidence advocate Lisa Snowdon as their Confidence Ambassador. Known for her work helping women dress for their bodies and feeling good in their skin, Lisa brings both personal conviction and hard-won expertise to the role. She says, "As Confidence Ambassador at Hey Savi, I'm backing something I believe in completely - a platform built by women, for women, with a mission to create real body confidence using AI that makes you look good and feel great."

Hey Savi has also announced an early strategic collaboration with PayPal, bringing together AI-powered discovery and seamless checkout in a single experience. No jumping between tabs, apps or websites - just see something you love, find it on Hey Savi and buy it without the back and forth. In the future, the more you use it, the smarter it gets - learning your favourite brands, sizing, price points and style so results keep getting more personal over time.

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