The philosophy of white - Pantone's Colour of the Year
White has always been more than a colour; it is the quiet space between thought and form, the light-filled pause where the eye rests and the mind find clarity. Today, in a world buzzing with distraction, white takes on renewed significance. Pantone's selection of PANTONE 11-4201 Cloud Dancer as the Colour of the Year 2026 celebrates this very essence - a lofty, aerated white that whispers calm and serenity into a frenetic society. At James Cropper, the historic British papermaker, white is not just a conceptual ideal - it is a craft, a product, and a philosophy...



