A Candle That Unlocks Experiences - New Launch from Cupidly

UK gifting brand Cupidly has unveiled a new scented candle collection designed to go beyond traditional home fragrance, combining scent, personalisation and QR-powered digital content to create what it describes as a more interactive gifting experience.

Each candle in the range features a discreet QR code that, when scanned, unlocks curated digital content such as playlists, conversation prompts, shared rituals and date-night ideas. The concept aims to turn a familiar product into something more experiential, encouraging users to engage with the candle beyond its aesthetic and scent.

Founder Ali Cairney said the idea was to build on the emotional role candles already play in everyday life. “A candle already creates atmosphere. We wanted it to do something more - to start conversations, create memories and make everyday moments feel intentional,” Cairney said.

The launch also includes a personalised range, allowing customers to add names or custom wording directly onto the candle jars. Designs remain minimal and contemporary, reflecting current interior trends while positioning the product as suitable for both everyday use and special occasions.

Cupidly said the collection is part of a broader shift in consumer behaviour, with shoppers increasingly favouring experience-led gifts over purely material items. By combining a physical product with digital storytelling, the company is positioning its candles within the growing “phygital” retail space.

Alongside the product launch, Cupidly has committed to donating 3% of candle revenue to causes aligned with its brand values. These include initiatives focused on reducing loneliness, supporting creative education and funding environmental and reforestation projects.

The collection is available through the company’s website and via Not On The High Street. The launch coincides with Cupidly’s recent move into a new warehouse studio in Stewarton, Scotland, where it has expanded production with a dedicated candle workshop and fulfilment space.

Founded in the UK, Cupidly focuses on interactive gifts and personalised keepsakes aimed at fostering connection. The company said the new candle range represents a step toward blending physical design with digital experiences in an increasingly competitive gifting market.