Fling is a fix for fast fashion

Credit: Hannah Lunn Photography

Fling is an in-store fashion rental service based in Leeds, West Yorkshire, making fashion rental more accessible and affordable. Founder, Chloé Mead, launched the concept in September 2024 with a vision to battle the risks that online rentals pose such as not knowing whether an item fits or feels good to wear, the lack of refund for a bad fit, along with the minimum rental terms and shipping costs, all of which create barriers for consumers looking to be ethically fashionable.

Chloé now offers in-store appointments where women can come in, shop comfortably, and rent pieces that they know fit them and feel gorgeous in. Shoppers can rent pieces for as little as one day, making it the ideal option for brides, wedding guests and mothers-of-the-brides and -grooms.

This sustainable business goes one step further by utilising the wardrobes of local women, working with them to supply the items they no longer wear but never want to part with forever. These women, Fling's 'Lenders', make profits from their items time and time again, so that revenue goes back into the local economy and the brand isn't putting extra pressure on the environment via further demand on fashion production.

Find out more at flingfashionrental.com