Wedding Drinks Revolution: How Dutch Barn British Raspberry Vodka Is Changing Flavoured Vodka Perceptions

New survey findings released by North Yorkshire-based brand Dutch Barn Vodka, co-owned by Ricky Gervais, suggest a major image problem is holding back the flavoured vodka category. According to the research, 60 per cent of UK spirit drinkers believe flavoured vodka tastes artificial, assuming it's loaded with sweeteners, synthetic flavourings, and too much sugar, causing many to steer clear altogether. However, in a clear sign that change is possible, 88 per cent said they would consider drinking flavoured vodka if they trusted what was inside.

The insight comes as Dutch Barn unveils its latest creation: Dutch Barn British Raspberry Vodka. A celebration of nature's candy, this vibrant new addition combines the brand's award-winning Orchard Vodka with real British raspberries without the additives that often turn drinkers away. The result is a smooth, crisp vodka, with natural flavours, and a clean, fresh finish that works perfectly in cocktails or straight up over ice.

With the rise of ingredient-conscious consumers, greater demand for transparency, and growing scrutiny over what's really in their bottle, the survey suggests flavoured vodka is on the cusp of a transformation, from a guilty pleasure to a credible, premium choice.

Find out more at dutchbarn.com