Reviving romance

In an age of instant messages and fleeting texts, My Billet Doux—part of www.nataliawillmott.co.uk—is bringing back the enduring charm of the handwritten love note. Combining elegance with meaning, these beautifully handcrafted silk cushions include a discreet pocket designed to hold personal messages or jewellery pieces, making them an unforgettable gift for weddings, anniversaries, and lifelong friendships.

As we move through 2025, a powerful gifting trend is emerging: meaningful micro-gifting, or “pebbling,” a term inspired by the way penguins offer pebbles to woo their mate. People are increasingly seeking ways to express love and appreciation in deeper, more tactile ways. My Billet Doux perfectly embodies this movement, offering a poetic, lasting alternative to digital communication.

Each cushion is one-of-a-kind and luxurious, often made from vintage or antique silks embellished with vintage or antique ribbons, and can come with a set of fine notecards and envelopes—an invitation to slow down and express your heart with intention.

Wedding gifting is also seeing a shift. Rather than large, impersonal presents, couples are seeking meaningful items that tell a story. A My Billet Doux cushion invites partners to share private thoughts and dreams with each other over time—a keepsake to grow with the relationship.

But love notes aren’t just for romance. These cushions also make thoughtful gifts for best friends, parents, or children. With trends like “BFF keepsakes” and friendship rituals gaining momentum on social media, My Billet Doux offers a heartfelt way to celebrate platonic love and connection.

My Billet Doux is a collection of luxurious handcrafted silk cushions with hidden pockets for love notes, designed to preserve and elevate the lost art of letter writing. Created by Yorkshire-based designer Natalia Willmott, each piece is an heirloom in the making—uniting timeless craftsmanship with emotional meaning.