Investment deal set to shake up the stag and hen industry

three people two men and a woman standing outside

Brighton-based tour operator The Stag Company has announced an exciting investment deal whereby Danish travel company Awesome Adventures Group has secured a significant shareholding in the company. The partnership will facilitate growth for both businesses within the stag and hen market, acting as a springboard for more competitive pricing and product portfolio expansion.

The deal positions Awesome Adventures as the go-to ground agent for The Stag Company customers, which means they will be welcomed into resort via an infrastructure of teams in location, thereby elevating the customer experience. Awesome Adventures has multiple satellite offices across Europe, including long-standing hubs in Prague and Budapest, established bases in Poland and Germany, and a network of knowledgeable tour guides spread across 11 locations.

Both companies were built on the foundation of customer service excellence and have been organising pre-nuptial packages for groups of friends for over 20 years. Via the deal, Awesome Adventures co-founders, Rasmus Aarup Christiansen and Mads Thorsdal, become members of The Stag Company Board alongside CEO, Robert Hill, CTO, Patrick Heath and COO, Stephanie Hague-Evans. Between them, the five directors share a collective experience of 80+ years within the group travel industry, so are confident they will become a driving force behind positive change for the sector.

Rob Hill shares: "It's great that we've been able to pull together two giants of the stag and hen world to form a partnership that will supercharge growth for both businesses. In addition to driving volume to European locations and offering potential for expansion into new markets, we're excited to share ideas and strategic insights, in order to challenge the status quo within group travel."

Rasmus Aarup Christiansen explains: "Via this exciting partnership, we will be in a position to offer our mutual customers the best available prices without compromising on quality, and with the added peace of mind that there's a team of people waiting in resort to ensure an exceptional experience from arrival to departure."

You may also be interested in

New app launches to simplify one of marriage’s biggest admin headaches

New app launches to simplify one of marriage’s biggest admin headaches

Changing your name after marriage can mean updating details with countless organisations, from banks and subscriptions to official documents and employers. New app Name Change Navigator aims to make the process easier, guiding newlyweds through each step from one platform. Founded by Rebecca Dainton, Head of Product at Flutter UK & Ireland, the app was created to reduce the stress and mental load associated with name changes. It supports a range of naming journeys, including traditional surname changes, double-barrelling, blended surnames and other choices following marriage, civil partnership, divorce or personal identity changes. The launch comes as younger generations increasingly rethink traditional naming conventions, with technology offering a more streamlined approach to this often-overlooked part of newlywed life.

READ ARTICLE

From best mates to distant relatives: Brits reveal the wedding gift hierarchy

From best mates to distant relatives: Brits reveal the wedding gift hierarchy

How much should you spend on a wedding gift? It seems the answer depends on just how well you know the happy couple. New research from One4all Gift Cards has revealed that almost half of Brits (49%) would spend less on a wedding gift if they were not particularly close to the couple. The relationship came out ahead of travel and accommodation costs (38%) and paying for a hen or stag do (28%) when it comes to factors influencing how much guests are prepared to spend. For those closest to them, Brits consider an average of £77 per person to be an acceptable wedding gift. The most popular amount was between £50 and £100, selected by 43% of respondents, while 36% believe spending up to £50 is perfectly acceptable. Just 5% would spend more than £200.

READ ARTICLE

Revealed: England and Wales’ most common wedding anniversary date as August accounts for nearly one in six

Revealed: England and Wales’ most common wedding anniversary date as August accounts for nearly one in six

1 September is the most common wedding anniversary date, with an average of 1,557 marriages taking place on the date, new analysis has revealed. The research, from drinks and gifting retailer Bottled and Boxed, analysed 22 years of marriage registration data from the Office for National Statistics to identify the dates when couples across England and Wales are most likely to be celebrating their wedding anniversaries each year. Every date in the top 10 falls between late July and early September, showing how heavily the most common anniversaries are concentrated in late summer. August is the most common month for wedding anniversaries, accounting for 15.7% of all marriages analysed, with an average of 1,254 couples married per day.

READ ARTICLE

Marriage law reform: what the Government’s proposals could mean for couples

Marriage law reform: what the Government’s proposals could mean for couples

Planning a wedding is fun, stressful, time consuming. Couples want a ceremony that reflects their taste, is reflective of their love for each other and feels unique. The current restrictions in place can sometimes fetter that. Long-awaited plans to modernise weddings law in England and Wales could give couples far greater freedom over where and how they marry. It is hoped that they may be part of a much wider transformation of family law which is going through the biggest shakeup in decades.

READ ARTICLE

Follow Your Yorkshire Wedding Magazine on Instagram

VISIT SITE

Follow Your Yorkshire Wedding Magazine on Facebook

VISIT SITE

Blackwell Grange Hotel

VISIT SITE

Lister Horsfall

VISIT SITE