Brighton-based tour operator The Stag Company has announced an exciting investment deal whereby Danish travel company Awesome Adventures Group has secured a significant shareholding in the company. The partnership will facilitate growth for both businesses within the stag and hen market, acting as a springboard for more competitive pricing and product portfolio expansion.
The deal positions Awesome Adventures as the go-to ground agent for The Stag Company customers, which means they will be welcomed into resort via an infrastructure of teams in location, thereby elevating the customer experience. Awesome Adventures has multiple satellite offices across Europe, including long-standing hubs in Prague and Budapest, established bases in Poland and Germany, and a network of knowledgeable tour guides spread across 11 locations.
Both companies were built on the foundation of customer service excellence and have been organising pre-nuptial packages for groups of friends for over 20 years. Via the deal, Awesome Adventures co-founders, Rasmus Aarup Christiansen and Mads Thorsdal, become members of The Stag Company Board alongside CEO, Robert Hill, CTO, Patrick Heath and COO, Stephanie Hague-Evans. Between them, the five directors share a collective experience of 80+ years within the group travel industry, so are confident they will become a driving force behind positive change for the sector.
Rob Hill shares: "It's great that we've been able to pull together two giants of the stag and hen world to form a partnership that will supercharge growth for both businesses. In addition to driving volume to European locations and offering potential for expansion into new markets, we're excited to share ideas and strategic insights, in order to challenge the status quo within group travel."
Rasmus Aarup Christiansen explains: "Via this exciting partnership, we will be in a position to offer our mutual customers the best available prices without compromising on quality, and with the added peace of mind that there's a team of people waiting in resort to ensure an exceptional experience from arrival to departure."
Experts reveal Wedding Gifts Couples Secretly Don’t Want
In the weeks following Valentine's Day, newly engaged couples start planning their weddings and guests begin quietly doing the maths on a year full of invites. With wedding gift etiquette still causing confusion, gift-giving experts at Personalised Bee have shared their guide on which presents are best avoided and what is more likely to earn a genuine smile on the big day.
READ ARTICLE
ITV Studios - Childhood Sweethearts
Are you and your partner childhood sweethearts? Are you ready to test your relationship? ITV studios are looking for childhood sweethearts aged 21+ for a new TV series. This potential life changing social experiment will give you the opportunity to rediscover who you are, reignite what brought you together and prove that absence can really make the heart grown fonder. If you and your partner are up for a once-in-a-lifetime opportunity, the get in touch now
READ ARTICLE
Best UK Venues for a Bridgerton-Style Wedding
If your dream wedding leans into the romance, grandeur and timeless elegance of Bridgerton, then choosing the right venue is everything. Think Gothic Revival and Georgian architecture, sweeping lawns and deer-park vistas, dramatic ballrooms, and that effortless Regency charm that would make Lady Whistledown blush. Below, Nick from Country House Weddings has curated five fantastic UK venues, each perfect for a Bridgerton-inspired celebration, whether you're wanting dramatic ballrooms, actual sets from the show, or exquisite gardens for your big day.
READ ARTICLE
2026 brides and groom told to remember one important thing
Couples are being warned to think ahead on possible disasters, and what they can do to protect their big day. Whether planning a destination wedding abroad or an intimate garden wedding at home, it is crucial for couples to understand the essential checklist and plan for what could go wrong. The research comes after a survey revealed 26% of those planning a wedding in the next three years would not take out wedding insurance.
READ ARTICLE
