The team at www.hampers.com recently surveyed UK adults who have gotten married or attended a wedding in the past five years, with the goal of determining what the gifting landscape looks like for wedding season. In doing so, they spoke to almost 800 newlyweds from across the UK and a further 1,400 UK adults who have attended a wedding in the same time frame.
Firstly, the study found that it's common for brides and grooms to buy each other a gift for the wedding day itself, with 65% stating they did this for their own wedding day. The average spend was found to be £115, with women most likely to purchase a pocket watch (24%) or a vintage bottle of alcohol (22%) and men most likely to purchase jewellery (37%) or personalised 'Mrs' clothing (19%).
Some of the more unique wedding day gifts were found to be:
· A honeymoon · A puppy/kitten · Matching tattoos
Even more common is to gift presents to the bridesmaids and groomsmen on the day of the wedding (89% stated they purchased a gift for them). The majority choose to gift them in the morning before the ceremony (72%), while almost one in four (23%) prefer to gift them during the ceremony, during the speeches.
Asked what the most common gifts were that were gifted to bridesmaids, jewellery (40%), champagne (16%) and flowers (15%) topped the list. The most common gifts for groomsmen were cuff links (32%), alcohol (30%) and cigars (15%).
What's more, when asked about the wedding gifts they received for their own wedding from loved ones, the most common gifts were revealed to be:
· Money 84% · Champagne 57% · Prosecco 46% · Mr & Mrs branded items 39% · Honeymoon currency 20%
Patrick Gore, Managing Director at www.hampers.com, commented on the findings: "A wedding day is one of the most special occasions of someone's life; it's a great opportunity to gift something personal and precious to the person you're marrying that day, and even thank those who have been integral in your relationship and planning of the big day itself. A wedding day isn't just something the happy couple are going to remember for a long time, it will be remembered by everyone involved and everyone who attended. A gift of love, thanks and appreciation goes a long way in helping make the day even more special and memorable."
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