Loved-up Brits turn to puzzles to pop the question

group of people round a table playing a game

A new craze sweeping the UK is seeing hundreds of people send their partners a puzzle to crack that unlocks a code to a video or text message comprising the four magical words: "Will you marry me?"!

However, if you're already engaged fear not, as you can use this same innovative idea for wedding day messages, or asking your loved ones to be your bridesmaid and groomsmen etc.

The craze of 'puzzle proposals' was sparked by the launch of a website in July 2020, after a locked down London-based couple, Bobbie Jackson and Will Hall, found themselves with a fair bit of time on their hands. They proceeded to spend the first months of lockdown in their kitchen creating puzzles to surprise family and friends with.

a puzzle pack with lots of paper and clues

Their puzzles soon turned into Puzzle Post, a unique new company that enables people to send a secret message in the post, one that can only be revealed by solving the puzzles inside. Upon solving the puzzles, the recipient uncovers a code to unlock a Top Secret Online Vault, thus revealing the message and the identity of the sender.

Just two years after launching Puzzle Post, they have just passed the symbolic milestone of 100,000 puzzles posted to people around the UK. The messages being sent range from 'Congrats Granny, I'm pregnant!' and 'We're having a ... BOY! xx', to "Shall we try for another baby?' and 'Will you be my best man?'.

Puzzle 'poster', Phoenix Tear from York, said in her message to now fiancé, Callum Campbell: "Hello Sweetie! Fancy a new adventure? One where I get to show you how much I love you every day until the end of time? You're my universe and I never want to live a day without you by my side so will you marry me and make me the happiest woman alive?"

Puzzle cracker, Phoebe, based in London, is another recipient of a puzzle from Puzzle Post. Phoebe says: "My now fiancé sent me one of your puzzles for Christmas. On solving the puzzle he put his own personal note inside for me to check for my final present in my stocking, and it was my engagement ring! This puzzle post is now pinned on our notice board as a forever reminder of this wonderful occasion."

group puzzle pack small enough to fit in letter box

A third puzzle proposer said: "I was hoping one day you'd get all traditional and get down on one knee but since you haven't (and you're not all that traditional!) I thought I'd try being a bit non-traditional too. Fancy getting married?"

Puzzle Post's products are fully immersive escape room-style games with an individual story running through each one. The games are made up of authentic and professionally made pieces that conceal the puzzles within – a mixture of business cards, beer mats, menus and flyers. Recipients use the real objects as well as their phone, the internet and genuine websites to decipher codes and reveal hidden meanings. There are three key formats:

Personalised puzzles. Send an encoded message, one that can only be revealed by completing the puzzles inside the kit. You can include images and text in the secret message to be revealed at the conclusion of the game. No one will know who the sender is until the puzzles are solved. The game lasts 60-90 minutes and can be played by 1-4 players.

Kids' puzzles. These offer the same personalised message but for children between 7-10 years old. The three stories centre around Astronaut Alice on the Puzzle Post Space Station or Agent Jones of the Secret Service, as well as a Christmas game, where children can help Santa's elves to save Christmas.

Dinner party editions: An at-home escape room that you can play around your own table. The game includes 10 individual puzzles, and has an interactive online ending. All the pieces are designed to be as immersive as possible, e.g. enter the world of the Marseille Tennis Championship. You can complete the game individually but Puzzle Post recommends people get a group of friends and family together to tackle this challenge. There are ten puzzles to solve in total and plenty to entertain a small group for an hour or so. We'd recommend 8 people maximum though to ensure everyone can be involved.
 

Bobbie Jackson, Co-Founder of Puzzle Post, commented: “From creating our first prototypes in our kitchen during lockdown and persuading friends and family to spend time cracking the puzzles, to finally pressing the button on our first order, Will and I have loved every minute of our journey so far. The puzzles we’ve created are proving perfect for marriage proposals, birthday messages, surprise gifts, announcements or just a fun night in. Some of my loveliest childhood memories were finishing the puzzle-based treasure hunts that my mum and godmother wrote for my sisters and I. The joy of working something out on your own, and of knowing a secret, was truly thrilling. This is what Puzzle Post is all about.”

You may also be interested in

New app launches to simplify one of marriage’s biggest admin headaches

New app launches to simplify one of marriage’s biggest admin headaches

Changing your name after marriage can mean updating details with countless organisations, from banks and subscriptions to official documents and employers. New app Name Change Navigator aims to make the process easier, guiding newlyweds through each step from one platform. Founded by Rebecca Dainton, Head of Product at Flutter UK & Ireland, the app was created to reduce the stress and mental load associated with name changes. It supports a range of naming journeys, including traditional surname changes, double-barrelling, blended surnames and other choices following marriage, civil partnership, divorce or personal identity changes. The launch comes as younger generations increasingly rethink traditional naming conventions, with technology offering a more streamlined approach to this often-overlooked part of newlywed life.

READ ARTICLE

Expert at Cake Box, shares 2026 wedding trends

Expert at Cake Box, shares 2026 wedding trends

Weddings may be rooted in tradition, but 2026 is seeing couples put their own spin on the big day. From reimagined wedding cakes to more personal, less conventional celebrations, today's couples are increasingly choosing what feels meaningful to them rather than simply following the rules. To explore how wedding traditions are evolving, Okay Rahman, Head of Product and in-house cake expert at Cake Box, shares their insight into the biggest wedding trends of 2026 — and how couples are putting a fresh, modern twist on some of the most-loved elements of the day. He said... "We're seeing that wedding cakes are becoming much more personal in 2026. The traditional tiered cake certainly hasn't disappeared, but couples are feeling less tied to the idea that a wedding cake has to look or taste a certain way. These days, it's being treated as another part of the styling of the day, so the design reflects the couple, the venue and the overall feel of the wedding.

READ ARTICLE

Are Brits risking their finances by avoiding the pre-wedding money talk?

Are Brits risking their finances by avoiding the pre-wedding money talk?

For many couples, talking about money can feel far less romantic than talking about the wedding itself. But as more Brits prepare to tie the knot — and with stronger legal rights on the horizon for unmarried couples — new research suggests we may be leaving some important financial conversations until it's too late. From avoiding money talk on first dates to steering clear of prenups, the findings reveal a nation surprisingly reluctant to discuss how to protect their finances, even when differences over money are already putting relationships under strain. Two thirds of Brits (66%) say they would not get a prenuptial agreement before marriage (48%) or have already opted against one (17%) - compared to 42% in both France and Spain. New findings from Europe's second largest neobank, bunq, reveal that Brits are markedly more resistant to prenuptial agreements than their continental neighbours – despite Britain's reputation as the less romantic nation.

READ ARTICLE

Couples could legally get married anywhere - legal comment

Couples could legally get married anywhere - legal comment

The UK Government has unveiled a new consultation to reform the wedding laws in England and Wales which is exploring how wedding ceremonies are conducted, particularly looking at wedding venues. The proposals are seeking to modernise the outdated legislation in this area which will eventually provide couples with greater freedom to decide where and how they will get married. At present, when a couple gets married, they need to have their legal ceremony in a licensed building or a registered place of worship. The existing laws have a further requirement that couples must ensure the individual officiating their wedding ceremony is either an authorised religious minister or a civil registrar.

READ ARTICLE

Follow Your Yorkshire Wedding Magazine on Facebook

VISIT SITE

Follow Your Yorkshire Wedding Magazine on YouTube

VISIT SITE

Submit your wedding to be featured in Your Yorkshire Wedding Magazine

VISIT SITE

Blackwell Grange Hotel

VISIT SITE