With more than 185 years of tailoring experience, Pritchards Menswear has worked through the decades supporting groomsmen in looking and feeling their best on their wedding day. With each passing year - and each passing wedding season - the team have had the pleasure and excitement of navigating both the nuanced and bold changes in fashion, as well as the shifts in wedding tradition that have made space for further expressionism and creativity in the age-old art of tailoring.
Edward Pritchard, owner of Pritchards Menswear says, "While shifts in fashion and societal trends naturally occur over time, the last two years have dramatically challenged many of the traditional aspects of weddings, be it the size, the location, or the level of formality involved. With many cancelling, rescheduling, or downsizing their wedding celebrations, society has seemingly embraced the smaller, the hyper-personal, and the bespoke in a new and exciting way.
"As groomsmen (and brides) continue to challenge the traditional notions of weddings, we've observed new and exciting trends emerging in the world of tailoring. Above all else, these trends highlight the significance and power of an expertly tailored suit, not only in honouring the momentous occasion of marriage, but in providing grooms with an outlet to express themselves while boosting their confidence as well."
A rise in less formal suits With the rise of smaller, more personalised weddings, more and more groomsmen are seeking the form-fit of a tailored suit without looking overly formal. Classic black and white tuxedos are being challenged by lighter colours and earthy tones, along with light and dark blues, custom buttons, and boldly-printed linings and pocket squares.
Suits to reflect personal style As many weddings have scaled down to smaller, more intimate affairs, many couples have abandoned the extravagance that often comes with weddings to embrace a more relaxed, personal aesthetic across the board. With this in mind, more and more grooms are choosing to express themselves through their suits, be it with non-traditional colours, prints, fabrics, and footwear.
Tailoring is as important as ever While many grooms are choosing to abandon traditional and ultra-formal aesthetics, a well-fitting suit remains as important as ever, if not more so.
Rather than wearing a suit straight off the hanger, groomsmen are opting for slim-fitting, tailored suits that look sharp and stylish, regardless of the suit they choose. For many grooms, tailoring can make or break a suit, as the overall fit and feel can dramatically impact a groom's comfort and confidence on the day.
Warmer / natural colours and tones Following a comeback of the nature-based design principles of the 60s and 70s, many couples are embracing a retro aesthetic when it comes to their weddings. As a result, warmer colour palettes incorporating burgundy, gold, orange and beige have made their way into groomswear, be it through the suit colour and lining or smaller elements such as ties, bowties, vests and pocket squares.
Layering and heavier fabrics With the number of weddings being moved and rescheduled over the last two years, many weddings have taken place outside of the normal May-October wedding season. As a result, many grooms have embraced the opportunity to choose heavier fabrics like wool and tweed, while layering up with double-breasted jackets and three-piece suits that may otherwise prove too warm in peak wedding season.
"As we continue to serve the grooms of Hereford and across the UK - and as wedding trends continue to evolve and change - the Pritchards team look forward to embracing the innovations and changes in the world of tailoring." - Edward Pritchard
If you're looking for thoughtful gifts for your bridal party or stylish wedding favours, now is the perfect time to shop. A selection of Yankee Candle fragrances is currently available at 30% off on Amazon until 10 July. The discounted range includes romantic favourites such as Wedding Day, alongside fresh summer scents including Cherry Blossom, Sage & Citrus, Tangerine & Vanilla, Red Raspberry, Fluffy Towels and Lavender Vanilla. Those planning autumn or winter weddings can also stock up on seasonal fragrances including Warm Cashmere, Autumn Wreath, Christmas Cookie, Snow in Love and Mistletoe.
READ ARTICLE
Why intimate weddings might be becoming the celebration of choice in 2026
Intimate weddings are becoming increasingly popular at The Milner York in York, as modern couples move away from large traditional guest lists in favour of smaller, more personal celebrations. Wedding coordinator Imogen D'Cruz highlights a growing demand for private dining receptions, bespoke ceremonies and extended wedding weekends that allow couples and guests more meaningful time together. Couples are prioritising quality experiences, from tailored menus and personalised décor to multi-day stays that include welcome dinners and post-wedding brunches. While budgets are being reallocated rather than reduced, the focus is on creating memorable moments with close family and friends. This shift reflects a broader 2026 wedding trend towards flexibility, authenticity and relaxed, experience-led celebrations.
READ ARTICLE
ALDI reveals scent-sational summer home fragrances
Looking to add a touch of luxury to your home (or wedding this summer) without the designer price tag? Aldi has unveiled its latest Hotel Collection home fragrance range, with prices starting from just £3.99. Available in stores from June, the collection sees the return of customer favourites including the Premium Hotel Collection candles in Bergamot & Vanilla, alongside new summer-inspired scents such as Waffle Cone Sundae, Tropical Hibiscus, Lemon and Neroli and Sea Salt & White Sails. The range also includes reed diffusers and classic fragrances such as Cardinal Red, Liquid Luxe and Intense Passion, allowing shoppers to layer scent throughout the home.
READ ARTICLE
RSVPing 'YES' to multiple weddings? Here's how to budget!
Attending weddings can be a joyous occasion, but it can also be expensive, particularly if you're invited to more than one over the course of the year. Costs such as new outfits, travel and accommodation, and gifts mean the overall expense of attending can quickly add up. Duncan Fortune, Head of Commercial at Tesco Bank, says: "Wedding season can be a significant expense for households. Planning ahead and setting a dedicated budget for celebrations can help spread the cost over several months, allowing people to make the most of the celebrations while keeping their finances on track."
