With more than 185 years of tailoring experience, Pritchards Menswear has worked through the decades supporting groomsmen in looking and feeling their best on their wedding day. With each passing year - and each passing wedding season - the team have had the pleasure and excitement of navigating both the nuanced and bold changes in fashion, as well as the shifts in wedding tradition that have made space for further expressionism and creativity in the age-old art of tailoring.
Edward Pritchard, owner of Pritchards Menswear says, "While shifts in fashion and societal trends naturally occur over time, the last two years have dramatically challenged many of the traditional aspects of weddings, be it the size, the location, or the level of formality involved. With many cancelling, rescheduling, or downsizing their wedding celebrations, society has seemingly embraced the smaller, the hyper-personal, and the bespoke in a new and exciting way.
"As groomsmen (and brides) continue to challenge the traditional notions of weddings, we've observed new and exciting trends emerging in the world of tailoring. Above all else, these trends highlight the significance and power of an expertly tailored suit, not only in honouring the momentous occasion of marriage, but in providing grooms with an outlet to express themselves while boosting their confidence as well."
A rise in less formal suits With the rise of smaller, more personalised weddings, more and more groomsmen are seeking the form-fit of a tailored suit without looking overly formal. Classic black and white tuxedos are being challenged by lighter colours and earthy tones, along with light and dark blues, custom buttons, and boldly-printed linings and pocket squares.
Suits to reflect personal style As many weddings have scaled down to smaller, more intimate affairs, many couples have abandoned the extravagance that often comes with weddings to embrace a more relaxed, personal aesthetic across the board. With this in mind, more and more grooms are choosing to express themselves through their suits, be it with non-traditional colours, prints, fabrics, and footwear.
Tailoring is as important as ever While many grooms are choosing to abandon traditional and ultra-formal aesthetics, a well-fitting suit remains as important as ever, if not more so.
Rather than wearing a suit straight off the hanger, groomsmen are opting for slim-fitting, tailored suits that look sharp and stylish, regardless of the suit they choose. For many grooms, tailoring can make or break a suit, as the overall fit and feel can dramatically impact a groom's comfort and confidence on the day.
Warmer / natural colours and tones Following a comeback of the nature-based design principles of the 60s and 70s, many couples are embracing a retro aesthetic when it comes to their weddings. As a result, warmer colour palettes incorporating burgundy, gold, orange and beige have made their way into groomswear, be it through the suit colour and lining or smaller elements such as ties, bowties, vests and pocket squares.
Layering and heavier fabrics With the number of weddings being moved and rescheduled over the last two years, many weddings have taken place outside of the normal May-October wedding season. As a result, many grooms have embraced the opportunity to choose heavier fabrics like wool and tweed, while layering up with double-breasted jackets and three-piece suits that may otherwise prove too warm in peak wedding season.
"As we continue to serve the grooms of Hereford and across the UK - and as wedding trends continue to evolve and change - the Pritchards team look forward to embracing the innovations and changes in the world of tailoring." - Edward Pritchard
Marriage law reform: what the Government’s proposals could mean for couples
Planning a wedding is fun, stressful, time consuming. Couples want a ceremony that reflects their taste, is reflective of their love for each other and feels unique. The current restrictions in place can sometimes fetter that. Long-awaited plans to modernise weddings law in England and Wales could give couples far greater freedom over where and how they marry. It is hoped that they may be part of a much wider transformation of family law which is going through the biggest shakeup in decades.
READ ARTICLE
Entering your marriage era? Forget wedding favours; McDonald’s launches Limited Edition ‘Wedding Flavours’
The nation's brides and grooms can live happily ever after, as prayers are answered with personalised McDonald's sauces for their Big Day. With some of the biggest celebrities making their way down the aisle this summer, it's safe to say 2026 has been the year of saying "I do" – and now McDonald's is bringing the flavour to the wedding season. How many epic weddings end with guests making a grand finale pit stop at a Maccies en route home? Well now you won't have to detour, McDonald's is going to literally bring the ceremonial rite of passage to the actual wedding party.
READ ARTICLE
Bye Bye Sweet Caroline: The Classic Anthems BANNED From UK Weddings
The era of the predictable wedding singalong is officially dead, according to new data from entertainment agency Jonny Ross Music. New figures have revealed that Britain's couples are ruthlessly blacklisting the nation's favourite party anthems from their big days. A shocking analysis of playlist requests shows that legendary floor-fillers are being banished to the 'Do Not Play' list. Modern couples are ordering DJs to completely snub overplayed staples like 'Uptown Funk' and 'Mr Brightside'. But Brits are not turning their backs on the dancefloor. Instead of relying on default reception cheese, millennial newlyweds are demanding authentic club vibes that replicate a proper night out.
READ ARTICLE
Yorkshire Wedding Ideas: How to Bring Yorkshire into Your Wedding Day
When it comes to planning a Yorkshire wedding, it is often the personal touches that make the biggest impression. From favourite family traditions to meaningful locations, weaving elements of your story into your celebration creates a wedding day that feels personal, memorable and completely unique to you as a couple. And with Yorkshire Day taking place on 1st August, there is no better time to celebrate everything that makes this wonderful part of the world so special, by adding Yorkshire wedding ideas to your big day. Whether one or both of you grew up in Yorkshire, you met here, or you have simply fallen in love with Yorkshire's beauty and heritage, there are lots of ways to nod to the region on your wedding day.
