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The Pretty Little Treat Company
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The Pretty Little Treat Company

New London brand creating luxury underwear

male model in boxers sitting on a chair The ethos behind new London-based British underwear brand Randies was to design and create a range of boxers made with men's bodies and day-to-day comfort in mind, after husband and wife team Ricky and Georgie felt the market lacked high performance underwear. The launch of the brand has made it easier than ever before for the modern man to find solutions that are smart yet comfortable and made to last.

Each cutting edge design is made from the innovative MicroModal fabric; a man-made material crafted from sustainably grown and responsibly sourced Austrian Birchwood. CO2-neutral and 100% biodegradable, it offers powerful wicking capabilities, natural antibacterial properties, and inherent elasticity. These credentials mean Randies ethical underwear is not only helping to create a greener environment, but also feels good against the skin.
   The pioneering blueprint incorporates just a single piece of fabric into the design meaning there are no seams at the back or side of the garment, which together with the bespoke no-roll waistband can help to significantly increase daily comfort for the wearer. Randies underwear also features a groundbreaking horizontal rather than vertical fly, for increased ease and simplicity.

The precision engineered underwear is currently available in two styles; a long leg boxer brief, and a short leg boxer trunk. Both styles come in S, M, L, and XL sizes, with each firmly rooted in superior design and master craftsmanship.
To find out more visit Randies

 
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