The Perfume Shop announces AJ Odudu as its first brand ambassador

The Perfume Shop has announced the signing of its first ever celebrity brand ambassador, TV presenter AJ Odudu. The partnership marks the start of a year-long celebration of the brand’s 30th birthday – since launching in the UK back in 1992.

AJ’s appointment marks a first for the brand, the UK’s leading high street perfume experts for the past three decades and will see the star engage in a host of exciting activations and appearances throughout the year.

Of the partnership, The Perfume Shop’s Managing Director Gill Smith comments; “When it came to choosing a face to work with for our 30th birthday year, AJ was always top of our list. With her infectious personality and fantastic style, we think she’s the perfect fit for the brand at such an important moment in our history.”

Speaking of the partnership, AJ comments; “I’m so excited to be working with The Perfume Shop for their 30th year. It’s a brand I’ve long had a love of, from Saturday shopping with friends as a teenager to my sister working in the Blackburn branch when she was younger, so it seems like the right fit to now have come full circle and be working with them!”